Sunday, 29 November 2009

Conventions of a music magazine

Music magazines all include many of the same conventions, these are things that are typical of that music magazine, so the target audience can recongnise it immidiatly. AIDA is a acronym used in marketing, which can link to these conventions.
A-Attention, this is to attract the attention of the customer, and so magazines use big, bold titles on the front cover, these are recognisable to the target audience, such as NME.
I-Interest, this is were they raise the customers interest by focusing on and demonstrating advantages and benefits. Such as using captions like "Exclusive" and "First look".
D-Desire, Convincing the customer they want the product and that it will satisfy their needs. Here they use things such as pictures of famous musicians and celebrities. Big, bright captions and sometimes they'll put things like "only £1.99!"
A-Action, This leads the customer towards taking action/and or purchasing. So magazines will make the cover recognisable to the target audience and use strap lines to show whats inside.
Magazines also use a colour scheme to suit their genre, and a mode of address, which tends to be direct address (when the person on the front cover looks straight out of the magazine).
Therefore when making my magazine, i am going to focus on these conventions and try to include them all in my own work. This will then illistrate my genre, target audience and look eye-catching to them.

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