Questionnaire reflection and findings. My target audience

I carried out a questionnaire to find out what teenagers from 16-18 years old like to see on/in an indie magazine. 15 people did my questionnaire, and my findings specify my specific target audience and genre. Using my questionnaire, I asked my target audience which title they would prefer for my magazine. The choices were; That base line, Dead Beat, indie cindy and living Loud. Six out of the fifteen people choose "That Base line." However As shown in this questionnaire, one person suggested "The Base Line." Therefore as this is suggested from somebody who is part of my target audience, and would possibly buy my magazine. I am going to use this, or possibly just "base line" as it's short and snappy, for my magazine title.

My questionnaire, helped me to decide on a colour scheme. Here are my results in the form of a pie chart. Most people choose blue, purple, black and white. Therefore i will use these colours within my magazine.

I also asked the question do you like to see small pictures on the front cover, as well as the main focus picture. Here are my results in the form of a bar graph.

Finally, i asked my target audience what they would like to see in the magazine, and what would entice them to buy it. Their answers included, updates on new albums and gigs, celebrity interviews, and fashion statements. Therefore my target audience will be for teenagers of both sexes, who are interested in fashion, gigs and celebrity gossip! 

Looking at Demographic profiling and the socio-Economic scale, i can identify my audience, using variables such as gender, class, religion, and age. My group description would be; E, unskilled, pensioners, and unemployed, as teenagers are generally in education, and therefore are unemployed and unskilled. However it can be problematic as people in the same class or religion etc are not all the same, therefore psychographic profiling is now used. This type of profiling assumes the audience to be complex and to have certain needs to be gratified. The Young and Rubican's Cross-cultural Consumer Characteristics puts the audience into four categories, based upon these aspirations,

1. Mainstreamers

2. Aspirers

3. Succeeders

4. Reformers

My target audience falls into Mainstreamers, the largets section of the market, who seek security and buy well known brand names.